Full Day Workshop Live - 2019

Dive into the world of smartphone video production with our Full Day Workshop, led by Tap Edit Go guru, Wes Alan. In this introductory video, Wes provides an overview of the workshop agenda, introduces key concepts, and shares insights into the Tap Edit Go Kit—a versatile smartphone video kit designed to elevate your video creation process. Discover why video is crucial for business success, learn essential shooting and editing techniques, and unlock professional tips to enhance your video content. Join us on this immersive journey and unleash your creativity with Tap Edit Go.

Learn why online videos are essential for businesses, how they influence consumer behavior, and the video production process in this insightful lesson. Understand the impact of videos on viewers and overcome common excuses hindering video creation.

Discover the essentials of video planning in this lesson, where we delve into the critical questions to ask before shooting. Learn about understanding your audience and tailoring videos to cater to your existing fan base rather than just new customers.

In this lesson, we explore the underlying motivations for creating online videos, delving into the reasons why people engage with video content and how creators can leverage these insights to captivate their audience.

In this lesson, we explore the various types of online videos and their unique roles in engaging audiences and driving business objectives. We delve into the significance of tutorial videos for businesses and strategies for refining explainer videos.

This lesson delves into the two remaining common types of online videos: personality videos and live videos. Discover the key characteristics of each and the factors contributing to a successful live video experience.

This lesson explores strategies for crafting videos that not only benefit your business but also generate revenue. Delve into the significance of mapping out the viewer's journey to ensure a successful sales process and discover the importance of nurturing your audience rather than focusing solely on sales pitches.

Learn the essentials of video shooting and platform selection. Differentiate between horizontal and vertical shooting methods, and grasp the nuances of major platforms like Facebook, Instagram, and YouTube. Optimize your social media presence by tailoring content to each platform's audience and features, and explore supplementary platforms like Snapchat, Twitter, LinkedIn, Messenger, and email. Focus strategically on platforms aligned with your audience and business goals, leveraging resources like Sprout Social for effective video marketing strategies.

In this lesson, you will learn about crafting video content and determining posting frequency. Key points include maintaining authenticity, finding inspiration, understanding engagement over frequency, and the importance of scripting for confidence and clarity.

In this lesson, explore sound and audio accessories. Learn about lapel, directional, and wireless microphones and their roles in enhancing audio quality. Understand how to choose the right microphone for different video scenarios.

In this lesson, delve into lighting accessories and their impact on video quality. Discover how proper lighting enhances video clarity and learn essential tips for outdoor and indoor shooting. Explore various lighting sources, including natural sunlight and artificial options like desk lamps and smart kit LEDs.

In this lesson, learn essential framing techniques like extreme wide, wide, mid, close-up, and extreme close-up shots. Discover the rule of thirds, a professional framing method dividing the frame into thirds horizontally and vertically. Position key elements along these lines for visually compelling shots. Master the art of framing and composition for captivating videos.

Discover how to add depth and movement to your videos. Learn to create depth in your frame with background, midground, and foreground elements. Explore various movement techniques like up & down, side by side, reveal, follow, and more. Small movements can enhance cinematic quality and storytelling in your videos.

Learn essential video coverage and capture techniques. Discover the importance of shooting more footage than needed and selecting shots for storytelling. Understand the significance of establishing scenes, capturing interactions and reactions, and repeating shots to create engaging videos. Emphasize the emotional connection achieved through capturing genuine reactions.

In this lesson, you will learn how to overcome camera shyness and present confidently. Discover key strategies like knowing your content, maintaining good posture, utilizing pauses, being animated, embracing mistakes, and imagining the camera as a person. Remember to smile and stay hydrated. Challenge yourself to present on video for 21 days to build confidence.

In this lesson, you'll apply your learning by creating a video using various techniques. Capture over 20 shots in under an hour. Film everyday activities like making breakfast or playing a game. Remember to include an intro and ending, vary your angles and movements, experiment with time-lapse and slow motion, and consider lighting. Be sure to incorporate skills like the rule of thirds and the "Establish, Interaction, Reaction, Repeat" method.

In this lesson, discover the intricacies of phone-based video editing, including app functionality and professional tips. Learn about key editing app components like canvas, timeline, and playhead. Understand that editing often requires more time than shooting. Key to creating professional videos: engaging storytelling, emotive music, and effective branding.

In this lesson, delve into the realm of music and branding for your videos, exploring royalty-free music sources like YouTube Audio Library, AudioJungle, and Art List. Learn how to incorporate your logo/brand into videos for viewer engagement. Access logo/animation services through platforms like Fiverr, Upwork, or Tap Edit Go for professional results.

In this lesson, explore recommended editing apps for both iOS and Android devices, including iMovie, Luma Fusion, Quik by GoPro, Kinemaster, Power Director, and Adobe Rush. Learn about their features, accessibility, and potential watermarks, with a demonstration of the Quik app's functionality.

In this lesson you will upload your video for Wes at Tap Edit Go to review

In this video, we cover the edited videos made by the workshop groups and give them feedback.