Tourism Midwest Victoria - Video Mentoring Program
- Description
- Curriculum
- Reviews
A 6-month, one-on-one video mentoring program supporting tourism businesses across the Midwest Victoria region to build real confidence and capability in smartphone video content.
Delivered by Tap Edit Go in partnership with Tourism Mid West Victoria, each participating business works through a personalised mix of training modules, live one-on-one mentoring sessions, and hands-on content practice — covering everything from filming and editing basics through to a consistent, sustainable content strategy for their own social channels.
Across the program, participants will:
- Complete structured smartphone video training at their own pace
- Attend live one-on-one mentoring sessions with Wes Alan
- Apply their learning by posting content and tracking engagement week to week
- Build the confidence to keep creating video content long after the program ends
Progress is tracked throughout, with regular reporting back to Tourism Mid West Victoria on program outcomes across all participating businesses.
Course preview description (shorter excerpt for the course card):
A 6-month, one-on-one mentoring program helping Midwest Victoria tourism businesses build confidence and skill in smartphone video — from first lesson through to real results.
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1
Roadmap & 5 Stages of the ProgramWelcome to the Tourism Midwest Victoria Business Video Program! In this very first lesson, we are mapping out exactly what the next 6 months look like for your business in the Tourism Midwest Victoria Business Video Program. I'll walk you through the 5 key stages—from onboarding and custom strategy to our hands-on on-site shoot and long-term accountability check-ins. Grab a coffee, lock in the key dates, and let's get ready to build your video confidence!
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2
Discovery & Commitment FormThis is where your program really begins.
The form below is how I get to know your business — where you're at with video right now, what you want to achieve, and what you're committing to over the next few months. Your answers shape everything that follows, so it's worth doing properly.
Set aside about 20 minutes and work through it in one sitting if you can. Answer honestly — there are no wrong answers, and the more detail you give me, the more I can tailor the program to you.
Once you've finished and hit submit, head straight to the next lesson — Fill Out and Submit Form — to lock in your commitment and mark Stage 1 complete.
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Upload Your Answers -
4
Connecting Your Social Profiles
Let's get your analytics tracking sorted out! In this video, I'm showing you exactly how to connect your business's social media profiles to our management platform, Vista Social. This tool lets us track your video metrics seamlessly over the next 6 months—without you needing to hand over passwords or add us as page admins. It's safe, fast, and takes the manual headache out of measuring your video wins!
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5
The Business Love Language: Making Customers Fall in Love With Your Business
This is the big one, guys — the foundation the whole program is built on. Wes takes the boring old "customer journey" that marketers overcomplicate and flips it into something you'll never forget: a dating relationship, from the first time a customer spots you across the room to putting a ring on it. You'll walk through all 8 stages, work out exactly where your business is sitting right now, and start seeing where video quietly does the heavy lifting at every step. Buckle in — this one sets you up for every session that follows.
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6
Yours Love Language Stages
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Book Discovery Call With Wes
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You Perfect Customer Form
